E Commerce Berlin Expo 2024 Recap

Ecommerce (1)

Last week, the E-Commerce Berlin Expo provided interesting insights of the e-commerce Landscape in Germany, highlighting the dynamics and rapid changes shaping the industry. Here’s what we learned from the event and the emerging trends to watch. Embracing Change: The New Constant The consensus among industry leaders is clear: change is not just coming; it’s […]

Thinking about OpenAI’s Sora

In 1938, a radio drama adapted from H.G. Wells’ novel “War of the Worlds” caused widespread panic. The broadcast was so realistic that many listeners believed an actual Martian invasion was taking place. The program simulated a series of breaking news bulletins that interrupted regular programming. You can listen to the original broadcast here. New […]

This video is not real

This video features a young man floating on a cloud. However, he isn’t real; he was created based on a prompt from the latest solution by OpenAI. It’s both impressive and obvious that models will, in the near future, create ultra-realistic videos, building on the already amazing images most models produce. These videos from Gemini […]

From mobile first to ai first

Remembering an area. How AI eats the world like mobile did once. Just over a decade ago, the world witnessed an incredible shift in the way technology was used. The emergence of smartphones catapulted us into an era where mobile reigned supreme, supplanting the traditional desktop as the primary medium for accessing the digital universe. […]

Digital Marketing in times of change – Organic search

Digital Marketing will change with AI, like everything else.   Predicting the precise steps of this future is a challenging quest. What we do know is that foundational shifts in the digital landscape will influence every step of the processes. So, we will look into the various disciplines of digital marketing, analysing the ‘then’ and […]

Digital Marketing in times of change – Paid Search

guiding ventures

What is Paid Search? Paid search, also referred to as pay-per-click (PPC), is a form of online advertising where advertisers pay a fee each time their ad is clicked by a user. It’s essentially a method of buying visits to your site, rather than attempting to earn them organically.   Why is it Important? Paid […]