What is Paid Search? Paid search, also referred to as pay-per-click (PPC), is a form of online advertising where advertisers pay a fee each time their ad is clicked by a user. It’s essentially a method of buying visits to your site, rather than attempting to earn them organically. Why is it Important? Paid search […]
Category: Digital Marketing
Digital Marketing in times of change – Organic search
Digital Marketing will change with AI, like everything else. Predicting the precise steps of this future is a challenging quest. What we do know is that foundational shifts in the digital landscape will influence every step of the processes. So, we will look into the various disciplines of digital marketing, analysing the ‘then’ and the […]
From mobile first to ai first
Remembering an area. How AI eats the world like mobile did once. Just over a decade ago, the world witnessed an incredible shift in the way technology was used. The emergence of smartphones catapulted us into an era where mobile reigned supreme, supplanting the traditional desktop as the primary medium for accessing the digital universe. […]