Google’s Search Generative Experience (SGE)

Search generative experience

AI is moving in every part of society and will change our behaviour in many ways. One of the things that will change is the way we search. Google announced a massive change in the way people will search in the future. The name is SGE and means basically Search Generative Experience. Supercharging Search with […]

From mobile first to ai first

Remembering an area. How AI eats the world like mobile did once. Just over a decade ago, the world witnessed an incredible shift in the way technology was used. The emergence of smartphones catapulted us into an era where mobile reigned supreme, supplanting the traditional desktop as the primary medium for accessing the digital universe. […]

Digital Marketing in times of change – Organic search

Digital Marketing will change with AI, like everything else.   Predicting the precise steps of this future is a challenging quest. What we do know is that foundational shifts in the digital landscape will influence every step of the processes. So, we will look into the various disciplines of digital marketing, analysing the ‘then’ and […]

Digital Marketing in times of change – Paid Search

guiding ventures

What is Paid Search? Paid search, also referred to as pay-per-click (PPC), is a form of online advertising where advertisers pay a fee each time their ad is clicked by a user. It’s essentially a method of buying visits to your site, rather than attempting to earn them organically.   Why is it Important? Paid […]