Digital Marketing in times of change – Organic search

Digital Marketing will change with AI, like everything else.   Predicting the precise steps of this future is a challenging quest. What we do know is that foundational shifts in the digital landscape will influence every step of the processes. So, we will look into the various disciplines of digital marketing, analysing the ‘then’ and […]

Digital Marketing in times of change – Paid Search

guiding ventures

What is Paid Search? Paid search, also referred to as pay-per-click (PPC), is a form of online advertising where advertisers pay a fee each time their ad is clicked by a user. It’s essentially a method of buying visits to your site, rather than attempting to earn them organically.   Why is it Important? Paid […]